DOWNSTREAM, MARKETING AND BRANDING
Britt is a marketeer and recipe builder. Inspired by the countless petrolatum-based ointments and creams used to treat her children’s stubborn and severe eczema, she formulated POWER BALM from her kitchen using Kev’s raw materials and the magic of RED PALM. After hundreds of trials, tests and expert opinions, POWER BALM was born, wrapped in our bright and bubbly African print box. POWER BALM is the first of many innovative products sat waiting development.